Associate Marketing Research Manager Job Description Template for Companies
An Associate Market Research Manager collects data on consumer behaviour and helps brands and businesses learn how to better appeal to consumers in the area of marketing and advertising. Modern companies need this information to develop better products, address issues and difficulties with current products, and provide customers with high quality and value. Therefore, a market research manager must understand effective communication and have great interpersonal skills.
Template for a job description for an Associate Marketing Research Manager
Job Description for an Associate Marketing Research Manager
The Associate Market Research Manager is in charge of determining the best research methodology and supporting methods to achieve a certain business goal. The Research Manager creates or helps in the creation of the research instrument based on the techniques chosen. The Associate Research Manager collaborates closely with vendors or Market Research Project Directors to ensure the fieldwork is completed successfully. The Associate Market Research Manager analyses the gathered data, writes reports, and provides business-oriented suggestions to the sponsoring customer after the project is completed.
Responsibilities:
- Client communication to understand and record business goals.
- Choosing the most effective research methods and methodologies.
- Creating qualitative and quantitative research strategies for products at various phases of their life cycles.
- Designing research questions and moderator instructions.
- Overseeing the fieldwork effort with Project Directors.
- Data interpretation, report authoring, and actionable suggestions.
Requirements:
- A minimum of 5 to 7 years of experience in the field of bespoke market research is required.
- 1 to 3 years of experience in the industry/sector.
- Academic and practical expertise with a variety of new products, brands, advertising, and consumer satisfaction research methods is required.
- Outstanding written and oral communication skills.
- Strong analytic capabilities, as well as statistical modelling and analytical experience.
- Excel, PowerPoint, and SPSS/SAS expertise.
- A bachelor’s or master’s degree in business, mathematics, or science is required.