What is a Digital Marketing Manager?
A Digital Marketing Manager reports to a Digital Marketing Director. They’re in charge of all digital marketing efforts, as well as other members of the marketing department’s staff. In order to market goods and services effectively, this person ensures that their company’s online presence, promotions, and initiatives follow brand standards.
What exactly does a Digital Marketing Manager do?
There is no such thing as a typical day in the life of a digital marketing manager; They don’t have a set agenda or routine. The digital world is fast-paced, from developing reactive, on-the-fly content to satisfying customer requests. Processes, techniques, content topics, communication methods, technology, and so on will adapt regardless of whatever sector a digital marketing manager works in. they need to be able to think quickly under pressure and be adaptable. And also be able to switch between creative and analytical tasks, thrilling and mundane.
A digital marketing manager’s goal is to do everything possible to promote brand recognition, enhance relatability, promote relevance, and eventually assist in the conversion of viewers into customers. A marketing professional’s actual role is to achieve this via both short and long-term efforts.
A 360-degree approach to all things digital marketing comes with this amount of responsibility. From brainstorming and planning innovative campaigns to testing and analyses of the results. Working across the digital communications board is also essential, whether it’s new platforms like TikTok, podcasts, infographics, or email marketing efforts.
Examples of daily tasks for a Digital Marketing Manager:
- Create all digital marketing strategies, including SEO/SEM, email marketing, social media, and online ad campaigns.
- Oversee the creation of e-marketing material as well as the investigation of new sales channels.
- Collaborates with team members and gives direction on the creation and execution of marketing initiatives to improve the company’s overall online visibility.
- Analyse online data while looking for ways to improve performance and reporting findings to management.
Skills and Traits required to work as a digital marketing manager
Those wishing to work as a digital marketing manager must possess a set of skills and talent that are essential in any business or employment. It’s crucial to remember that in the realm of digital marketing, there are both generalist and specialist positions.
Generalists will often handle all aspects of digital marketing, with specialists providing additional help. Specialists will concentrate their efforts and duties on a certain aspect of digital marketing.
- Thinking in terms of strategy
Strategize, strategize, strategize… Every person involved in digital marketing understands the significance of strategy. It’s critical to be able to think on your feet while developing appropriate, distinctive marketing strategies. This will connect each channel, touchpoint, and specialisation to create a viable digital strategy.
- Leadership
A digital marketing manager will be in charge of a team that manages a number of different digital marketing campaigns. Content, email, mobile, social media, SEO, sponsored search, and other digital marketing components are all planned, executed, and managed by this team. The digital marketing manager advises leaders/teams within each department and must be familiar with the many aspects of digital media and their roles in the digital marketing arena.
- Interpersonal Skills
On a daily basis, a Digital Marketing Manager will interact with a diverse group of individuals. Requirement of excellent interpersonal skills to deal with clients and influencers, as well as team members, media teams, and other digital professionals. Listening to others’ needs, accurately conveying material, negotiating cooperation… The list goes on and on.
- Attention to detail
In addition to analytical skills, a keen eye for detail and a creative touch are desired. A large part of a digital marketing manager’s work is putting material together, making sure branding requirements are followed, and finding unique digital material. Graphic design or photography experience would be advantageous.
- Adaptability & Management Skills
You’ll be in charge of a team of creatives as a digital marketing manager. Within your department, you’ll most likely have executives and assistants focusing on marketing initiatives. With this in mind, you’ll need to manage all areas in addition to participating in the creative and analytical processes. The digital environment, as well as industrial expectations, are evolving. It’s critical to be versatile with the work style in order to stay relevant in the Digital Marketing world. At times, you’ll need to respond to industry developments with an effective marketing strategy or campaign you’ve worked on for a longer duration might no longer be required.
Future Career Prospects:
Depending on if you want to become a Generalist or a Specialist in Digital Marketing, there are several roles a DM manager can be promoted and moved up the ladder.
To mention a few potential roles:
As a Generalist, you can be promoted to the below-mentioned roles:
- Senior Digital Marketing Manager
- Marketing Director
- Head of Digital Marketing
As a Specialist, depending on the specialisation you choose, for example, content marketing, social media marketing, etc, you can be promoted to the below-mentioned roles:
- Senior Content Marketing Manager
- Senior PPC Executive
- Senior SEO Manager
- Head of Digital Strategy
- CRM Manager
- Social Media Manager
If you are interested in pursuing a career as a Digital Marketing Manager, the information provided above should be sufficient to get you started and prepare you and your career for a successful start in the field.
