Marketing Analyst Job Description Template for Companies
A market analyst’s job is to research market conditions in order to forecast product and service sales. A competent market analyst will be able to evaluate qualitative data, trends, strategies, and competition in order to boost their company’s competitiveness. A market analyst’s job is to help businesses figure out what products are in demand, who will buy them, and what price they are prepared to pay. Market analysts are mostly hired by marketing firms of various sizes inside various businesses and sectors.
Template for a job description for a Marketing Analyst
Job Description for a Marketing Analyst
We’re searching for a Marketing Analyst to do research and find methods to strengthen our brand and attract new customers.
Tracking advertising expenditures, studying customer behaviour and evaluating market trends and possibilities are all duties of a marketing analyst. You should have prior expertise with PPC campaigns and be comfortable processing and analysing marketing data to be successful in this position.
Finally, you will assist us in ensuring that we maximise our marketing budget and effectively target our audience via successful campaigns.
Responsibilities
- Examine consumer intent and sales funnels.
- Calculate the return on investment (ROI) of online and offline advertising initiatives.
- Marketing KPIs such as leads, conversion rates, website traffic, and social media engagement should all be reported on.
- Keep track of the results of your email marketing campaigns (delivery, open, click-through rates).
- Monitor the allocation of budgets and the results of sponsored ad campaigns.
- Analyse benchmarking data and conduct competitive research.
- Recommend improvements to your website and campaign.
- To support our promotional initiatives, we must conduct research and deploy marketing techniques (automation software, social media scheduling, etc).
- Collaborate closely with the sales and marketing departments to discover new customer acquisition possibilities.
Requirements
- Work experience as a Marketing Analyst or in a comparable position is preferred.
- Google Analytics expertise.
- Detailed knowledge of SEM marketing tactics and SEO best practices.
- PPC campaign experience is required.
- MS Excel skills are a plus. Analytical talents are a plus.
- A bachelor’s degree in marketing or a related area is required.